The Management in Civil Society, Marketing and Fundraising course is accredited by the Institute of Fundraising (IoF), and will be of interest to senior marketing managers or fundraisers in the voluntary and charity sectors.

This course provides a rounded professional understanding of the legal requirements, theories and practices of management in the civil society sector. It focuses on the two functional disciplines vital to any operation: the effective raising and management of funds.

The core objectives of the Charity Marketing and Fundraising course include:

• Providing opportunities for you to share experiences from your own organisation's perspective
• Developing a theoretical framework and practical knowledge of fundraising and marketing in civil society
• Extending your knowledge by the use of research papers and authoritative texts.

As a result, the course contains a mix of academic and vocational subjects ranging from core marketing to more specialist subjects such as online fundraising and other advanced fundraising techniques. Successful completion should help you progress to senior positions in fundraising and marketing management.

The PgCert gives IoF accreditation and is designed as a one year course suitable for major charity employers to use as CPD for existing staff.

Course modules

Year 1

The Postgraduate Certificate Including the Institute of Fundraising Diploma in Fundraising

This consists of four Course Modules, two of which are common to all programme pathways:

• Introduction to Accounting (common module)
• Civil Society Financial Management (common module)
• Fundraising Management
• Fundraising Practice

Year 2

The Postgraduate Diploma

This consists of the Certificate Modules together with three additional Course Modules, all of which are common to all pathways:

• Civil Society Management
• Social Marketing Strategy
• Law and Governance

Year 3

• Dissertation

The Diploma is followed by individual supervised research study leading to dissertation on an approved chosen subject. This must be in the area of Marketing and Fundraising for the award of the Masters in Civil Society (Marketing and Fundraising).

Significant research methodology will have been taught and developed during the Diploma modules but to enhance the development of these skills students will be expected to join a three day Summer School following the completion of the Diploma year. This residential period will enable students to work together on the development of theories and concepts, developing appropriate approaches and methodologies together with their Facilitators and Tutors.

Employability and academic progression

The course should help you progress to senior positions in fundraising and marketing management. Recent evidence shows that even at the PgDip stage students have been successful in gaining promotions in their own or in external charities or professional firms advising charities.

LSBU is committed to supporting you develop your employability and succeed in getting a job after you have graduated. Your qualification will certainly help, but in a competitive market you also need to work on your employability, and on your career search. Our Employability Service will support you in developing your skills, finding a job, interview techniques, work experience or an internship, and will help you assess what you need to do to get the job you want at the end of your course. LSBU offers a comprehensive Employability Service, with a range of initiatives to complement your studies, including:

• direct engagement from employers who come in to interview and talk to students
• Job Shop and on-campus recruitment agencies to help your job search
• mentoring and work shadowing schemes.

Professional and industry links

The MSc/PgDip Charity Marketing and Fundraising is recognised by the Institute of Charity Fundraising and leads to accreditation for the Certificate in Fundraising Management. The PgCert gives partial accreditation and is designed as a one year course suitable for major charity employers to use as a Personal Development Course for existing staff.